Hanging, Blade and Flag Signs in New York City

Seen from down the block, not just from directly across the street.

Pink pan-formed blade sign projecting from a cast-iron SoHo facade above a boutique entrance

Read from down the sidewalk

Hanging signs, blade signs and double-faced projecting signs are designed to be seen by people walking or driving down the street rather than only by someone standing directly across from the storefront.

In New York City, that can make them especially effective because so much customer traffic approaches a business from either direction along the sidewalk.

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Fabric hanging sign on a long pole bracket with tension cables above a building entrance

Materials and construction

Depending on the project, projecting signs can be fabricated from aluminum, acrylic and other exterior-grade sign materials.

Options include:

Single- or double-faced signs
Illuminated or non-illuminated signs
Flat or dimensional signs
Decorative brackets
Custom-fabricated metal supports
Cabinet-style projecting signs
Custom-shaped signs

The sign itself can incorporate printed graphics, vinyl, dimensional lettering, routed lettering or illumination.

Grey fabric flag sign on a wall bracket beside matching window logos on a brick facade

Sizes and typical setups

These signs are usually smaller than the primary storefront sign because they project from the building and are viewed at a much closer distance.

The bracket and attachment method are an important part of the job. We look at the building surface, weight of the sign, projection and overall design when determining how the sign and support should be fabricated.

Where they work best

Blade and double-faced signs work particularly well for restaurants, cafes, bars, boutiques and other businesses on busy pedestrian blocks.

They are also useful when a storefront is narrow or the primary sign is difficult to see until someone is already directly in front of the business.

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Selected Work

Black blade sign reading Jones L.E.S. hanging beneath a glass entrance canopy beside a wall light on the Lower East Side

Jones L.E.S., Lower East Side.

The blade sign is a good example of signage designed to be seen from the sidewalk.

White hanging sign on chains from a wall bracket above a Brooklyn storefront against a clear blue sky

Cobblestone Catering, Brooklyn.

Hanging sign suspended on chains from
a wall-mounted bracket.

Row of NY Kids Club flag signs projecting along a building facade above a New York Preschool storefront sign in Battery Park

NY Kids Club, Battery Park.

A series of projecting flags creates a recognizable presence along the building.

Thinking about a blade sign?

Send us the storefront width and the projection you have room for.

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